Tuesday, 15 September 2015

Jessica Alba launches ‘Honest Beauty’

Honest Beauty

Actress turned entrepreneur Jessica Alba launched her new company Honest Beauty last week, a range of makeup, beauty and skincare products all created using raw ingredients and free from animal testing, we love!

Alba set up The Honest Company 3 years ago with the aim of creating and selling products that are only made from natural ingredients. Since then, The Honest company has gone from strength to strength featuring household and baby products, but now it has really got exciting!

Jessica at NYFW. Instagram - @jessicaalba

Since launching the range last week, Jessica stepped out to attend the Thakoon show at New York Fashion Week on Monday and debuted a gorgeous natural glam look by makeup artist Patrick Ta, who has shared all the products (all Honest of course) that he used to create the look! Thanks Patrick!

A daring smokey look

However, just because the company uses natural products doesn't mean you can only achieve a natural look. Honest Beauty features a wide range of products meaning you can get the perfect smokey eye, weekend glam or summer beauty look in an instant with all the details for each flawless look on the site. As well as the clearly gorgeous colours and products, we adore with the clean white and silver packaging, which reflects the company’s natural ethos.

Summer beauty

It’s safe to say we’re obsessed with this range, it doesn’t help that the stunning Jessica Alba features in the adverts, and as gullible as we are, we clearly know we’ll also get her flawless features if we use these products, right?

We’ve currently got our eyes on the Truly Kissable Lip Crayons and Crème blush, and well everything really, so we’ve chosen 5 of our must-have Honest Beauty makeup products to get you started! What is on your wishlist?

Set to give Clarins Chubby sticks a run for their money, the Truly Kissable Lip Crayon contains jojoba seed oil, murumuru butter and shea butter so not only will it give you a gorgeous coloured lip but it will also nourish and hydrate.

For that gorgeous movie star glow, the Luminizing powder has a lightweight texture and shimmer to not only get you glowing but also even out your skin tone

Available in 6 stunning shades, the creme blush contains fruit extracts and beautifully blends into your skin for a natural flush of colour

Containing two shades, the concealer duo is all you need to hide blemishes and imperfections in an instant. Infused with chamomile, calendula and jojoba oils, the smooth concealer blends into skin easily and can even be used to conceal under eye dark circles without creasing.

"Two lashes are better than one"! Use the lash primer to protect your lashes and intensify colour before using the mascara to lengthen, volumise and add colour.

Blusho Tip - If you live in the US, you can enter their competition to win the complete range of Honest Beauty products! Enter here.

NOTE - Honest Beauty is currently only available in the USA but stay tuned and we will update you when they ship internationally! 

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